Jeff Sherman

Civic leader, founder, and entrepreneur.Host, "The Upswing" on WTMJ
VP-Strategy - 2-Story
CEO/Owner - Sherman Consulting
Co-founder -LIFT Digital/OnMilwaukee


An optimistic and kind thought leader, Sherman lives in one of America’s most underrated cities, Milwaukee.He's a big-picture thinker and experienced marketer who has started and grown businesses; guided community decision-making; and promotes, positions and protects his hometown and companies he's a part of through strategic relationships, entrepreneurship, and serving on influential boards - all while raising awareness for civic causes.Onward and upward. It’s the only way to think; for Sherman, it’s a motto worth living for.Let's work and grow together. Contact me today.


Relevant Experience
•Currently building a new show, "The Upswing," with Good Karma Brands on 620 WTMJ.
• Sherman has built an online community and online magazine from zero audience to more than 500,000+/monthly. With a focus on “making great media and moving Milwaukee forward,” his time at OnMilwaukee was about telling stories about his city, building relationships with clients and civic entities, and growing collaborations around the region.
• Knowing that the greater Milwaukee area needed more vehicles to allow young professionals to network and grow, he helped start one of the most successful young professional groups in the country. His entire career with ad agencies, lobbying firms, and promotional entities has been about building community.
• Through his digital and community platforms, Sherman grows Milwaukee, his hometown, through positive stories and relationships. His career began in the Milwaukee County Executive’s office, and has evolved significantly. He’s supported and guided recruitment and retention efforts with local businesses, business groups, and chambers of commerce. Sherman also has worked on many signature civic projects including Miller Park, Wisconsin Center, The Hop streetcar and Fiserv Forum. His Hopcast, “Define Success” and “Milwaukee Talks” interviews, blogs, and podcasts have included conversations with notable guests like Kareem Abdul- Jabbar, Joe Sweeney, Kara Swisher, and others.
BS, Business Administration - Marketing/ Finance, Marquette University
MBA, Cardinal Stritch University
Named to Milwaukee Magazine
35 under 35
Business Journal’s 40 under 40
One of the youngest ever to be appointed
to the Greater Milwaukee Committee
Westown Association, President
Wisconsin Club, past board president
Former East Side BID board member
Wisconsin Center District, political
Betty Brinn Children’s Museum Marcus Center for the Performing Arts, political appointment
Feeding America of Southeast Wisconsin
Communicator of the Year, PRSA Multiple EPPY Awards for “Best
Entertainment and Lifestyle site” while at


Let's work together.
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Actionable insights and ideas for community building.